Curators, museum-directors, theater-organizers, and a variety of other art leaders look for and value original, imaginative artworks. But when it comes to developing novel sources of funding, alternative forms of public participation and reimagining the functions of the institutions themselves, they are relatively slow adopters. Consider how businesses like coffee shops or microbreweries, based on mature commodities thousands of years old, have reinvented their categories by changing the experience via what might be deemed performance art while your favorite symphony or art museum is a comparatively staid affair…
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Author: Jeff DeGraff, Ph.D.
